About Us
Te Kakano serves as a central source of basic information and a directory of agencies and providers.
Mai I te kākano, ka puāwaitia ngā hua
– from the seed we flourish and blossom, plant the seed and it will grow
In this whakataukī we recognize conception, hapūtanga, growth and development.
Why Te Kākano?
In 2021 the hospital maternity services, primary care providers and agencies identified their shared purpose for women and their whānau/family:
Women in Whanganui Rohe who are navigating the pregnancy and parenting journey are healthy, well informed and well supported from pre-conception to postnatal care (first 6 weeks).
We initially met with two groups of providers/agency representatives but soon recognized that we had a shared set of needs and the concept of an online directory was created. Over national lockdowns work was done to collect lists of providers, agencies and resources. We then engaged David Silvester (Liquid Edge Creative) as our website designer and Cecelia Kumeroa (IHI Design) as our brand designer.
Our consumer advice has come from the Hapū Māmā Village. Made up of hapū māmā, new māmā and their village this group has brainstormed content and met with the website team to review and provide feedback as the site is being developed.
What was originally planned as a service guide/leaflet for women, flow chart of roles and responsibilities for providers and community directory of services has grown into Te Kākano.
The Design
Our mark/graphic icon is a representation of growth and hapūtanga/pregnancy.
The embracing koru express whakapapa and the bond of mother/māmā and child/pēpi. Surrounding the māmā/pēpi the tipuranga design curves out from the central forms signifying growth or te tipuranga.
The teal and purple colours seen in our mark and through the website represent light and all creation (purple) and a calmness and moana (teal). Together the colours are seen in woven and carved taonga and so are associated with sacred possessions.
The logo typeface is Karbon and was designed by Kris Sowersby, an award winning graduate of Whanganui School of Design.
Wakamihi mahi
He kōrero whakamihi tēnei i tō kōrua mahi.
